Halloween in New Digital Era

Halloween, is the festival that close with something mystic and haunted such like Ghost and Monster. Halloween is the word which that uses from sixteen centuries, which get from Scotland language All Hallows ‘Even (‘Evening ‘) or the Perfect Holy Night. A Historian name Nicholas Rogers who research where and when Halloween came from said that Halloween came from the Romanian’s culture which gives the respect to Pomona angel (the angel of fruits and seeds). But this festival tied by the Samhain culture in Irlandia, the meaning of Samhain is the end of summer and harvest is stop. In Irland, the people go outside of home and search for the something to eat before the night and they do it by using the customs. Then the Halloween culture also effected to the Christian’s culture that give the respect to the Saints who have pass away by give them a candle. This culture called All saints or All hallow, so it’s become Halloween.

Now Halloween has become really popular in the world, because Halloween is the unique culture who have a lot of fun, such like a lot of children visit a house to house for obtain the candy or chocolate by saying “treat or thick”. But now the children don’t doing rascal to the stingy family anymore, now the Halloween festival has become the festival close to Ghosts, Goblins, and Monsters. In this new era, a lot of people and company uses this Halloween for promotion event such like in my home town Pontianak, there is a Halloween festival that held in 31 of October every year, in there you can search a lot of food, souvenir and Haunted House or Haunted labyrinth which it theme Halloween.

The development of the technology, make a lot of change in interpret Halloween festival. In this new era exactly New Digital Era most people and companies use this festival just only for increasing the sales by giving the promotions use theme Halloween. So a lot of applications such like Clash Of Clans, Clash Royale, Pokemon Go, and Joox begin make a lot of campaigns and promotions about Halloween. For me this promotions is quite interesting because I is the one who play Clash of Clans and Clash Royale, and in this Halloween event they give us a haunted song, and a lot of obstacle theme Halloween in Clash of clans, but in the Clash Royale they release a card called graveyard card it really interesting card so I quite happy in this Halloween. I think it’s not only me, some of my

friend also feels happy, His name is Evan “Yes I really happy, Because Pokemon Go make the promotion with give us a lot of Ghost type pokemon such like Gasly, Haunter, Genggar, Drowzee and Hypno. Because as we know ghost type pokemons are rare”. My other friends Called Christian also feels happy during this Halloween “I really like to hear the song from Joox application (Streaming online Music), I get the 3 days VIP from this application I’m so happy because as we know to get that VIP I should pay quite expansive”

Begin with that opinion, I see something interesting Technology has make our main set about Halloween change. Halloween which people know as scary, haunted, and mystic have change become something interesting and fun. “Halloween is the culture from irland, that I know it have the close meaning with Samhain ritual. The company have use the miss perceptions of Halloween to make the contents for increasing the sales from the people who use online for transactions”  By Wandy (a Staff of the Digital Agency). So from that statement we can see that cultures are slowly change because of technology, maybe they will change to something out of the box and change the purpose of that culture it’s self.