Youtubers the impact of the Digital Media
LDP Kalau cowok jadi Cewek (googl.com) |
Pop culture
is the culture develop along with development of the technology, the
development of pop culture are really depends of communication industry such like
film, television, Internet and also advertisement industry. This pop culture
can effected in the society live, it could be positive and negative, the
positive is everything become really simple, you can easily to find and share
information by using the internet, but in the other effect this pop culture can
change some value of the society such like what Stuward Hall’s perspective in
cultural studies. He said that pop culture can change such value from the
society, such like in long time ago the opera is the one of the high culture
that only rich people can enjoy it but now after people find the televisions
that opera have become the pop culture that can enjoy by everyone. In another
case pop culture is the object that critic by the neo-marxis. Because for them
the media and the pop culture are easily use by the elite people for economical,
and political purpose.
LDP BasaBasi (google.com) |
The increasing of technology in Indonesia,
also make a lot of impact, especially on Social media, such as instagram, FB or
Youtube. There are some occupations that appear at the center of the society,
one of them that we usually call “Youtubers” they often upload their video on
youtube to get followers and subscriber. The concepts that Youtubers use, to get
advantage it’s often through their advertisement from the company, the one who
sponsored the video making. This concept it’s really fresh and enjoyable for
the youtubers because they can do their hobbies and get amount of money in the
same time. There are so many successful youtubers such as Last Day Production,
Edho zell, Chandra liaw, and Raditya Dika. Their concept, theme and also the
content from the video is really interesting and entertaining. On the video we
can see how they use something that usually we see become a interesting comedy,
and their nonverbal communication and also emotions from the youtubers can be ready
bond to each other, and such creative thinks, especially their facial
expression, gesture, intonation or the accent made the video became much funny
and Enjoyable to watch.
There are some researches from some blog
on the internet, that youtubers always make video about their daily live,
comedy, news, cooking tutorial, makeup tutorial, and another interesting
thinks. Youtubers said that became what they are now really existing and bring
so much advantage like popularity, and of course money from the sponsor and
google, they also have opportunity to share the knowledge and to make good
relationship with so many people.
Edho Zell Parodi Edisi Imlek (google.com) |
Youtubers
have become something that really interesting to be discussed, because this
occupation still new and fresh and all of that begin with this information and
digital era. Most of the Youtuber begin with see the opportunity in this
information era, such like Last day production one of the most popular
youtubers that consist of Guntur, Pao Pao, Jesicca,
Matta, Eyon, Ratu Ayu Istiqomah, Mamun, Panda, dan Shandy. This
group of youtubers have make more than 686.660 subscribers with their video
such like Paranoid, Cara Kodein Cowok, Derita Punya saudara Laki – Laki, and 12
tipe anak gym. Another Youtuber is not strange any more he is Edho Zell, Edho
Zell can be called as the king Youtuber in Indonesia. Almost all Youtubers from
Indonesia must already be familiar with the cute-faced old young man's origin
from Jakarta. His behavior in the media is enough to attract many people, to
capitalize their ability to cultivate various kinds of parody that makes people
love even amused to see it. Edho Zell began his career on YouTube circa 2010an.
When it Edho Zell interested in popularity Sinta and Jojo who was suddenly
famous for the song Poison conch lipsing videos they upload on YouTube. Now he
have more than 900.000 subscribers and
he must be one of the king of youtube.
Parodi See you Again (google,com) |
In the conclusion all of the youtuber out
for answering the changes, and they try to creative for searching something new
every week to make us happy, I think what that they do not only for money but
also make us learn something and more happy with their creations. As human
aware or not aware we always interest with emotions from another people, and
people always use nonverbal communication to show their emotions. Youtubers know
how to control people emotions with combination of their verbal and especially
with their nonverbal messages, they can make people feel so much emotions just
by see their video.