Tatan and Pop Culture

Tatan  and the pop cuture

Tatan Bocah lucu dari Instagram (google.com)

Most of Indonesian people have know n Jonathan R. Sugianto or we usually call him Tatan. He is only 3 years old now, he become famous after his post in his instagram account with the account name JRsugiarto. The thing that make him become unique, he has a big body and really fat and he is really cute. Now child who born in February 2013 has more than 200 thousand followers in his instagram accounts. The instagram accounts which make tatan become famous is operated by his elder brother name Geraldo Sugiarto. The first video of tatan was post in 8 July 2016, but the most famous video of tatan is when he imitated the voice of the animals such like cat’s voice, cock, goat and lizard voice.

Pop culture is the culture develop along with development of the technology, the development of pop culture are really depends of communication industry such like film, television, Internet and also advertisement industry. This pop culture can effected in the society live, it could be positive and negative, the positive is everything become really simple, you can easily to find and share information by using the internet, but in the other effect this pop culture can change some value of the society such like what Stuward Hall’s perspective in cultural studies. He said that pop culture can change such value from the society, such like in long time ago the opera is the one of the high culture that only rich people can enjoy it but now after people find the televisions that opera have become the pop culture that can enjoy by everyone. In another case pop culture is the object that critics by the neo-marxis. Because for them the media and the pop culture are easily use by the elite people for economical, and political purpose. So, in this article I want to explain the tatan’s trend with the pop culture theories.  

The world we have known some era before the information era there are agrarian era and the industry era. I believe most of you have hear about this premise  that who controls the information, then he will control the world. Civilization is changing so fast. How to make a living is very fast. Information obtained so quickly. Information society, a society that is most of them already have ability to manage information, using new information and communication technologies.  And public information need only requires knowledge to be able to manage information and create information technology, and then expand it. In the Information Age, the public will get a lot of benefit because of new technology in all aspects of life For example, mobile phones. Then not only the improvement of mobile phone only but some industrial business move to use the online media for their way to selling something.

Tatan balita gemuk yang banyak fansnya (google.com)

From Tatan case we can see that tatan is the user of one new media and what he does is the pop culture. Tatan use instagram to sharing the information, then this instagram’s post can be see for all people in this world, that is the simple explain why tatan could be famous. Because instagram is the new media or social media that uses for sharing photo and video to his accounts and another accounts could see his photo and video also.  But from  this case there is something interesting, in this case not only the new media which have roles but pop culture also. What tatan do in his instagram could make him famous because he is really fat and quite cute. From this case we can learn that the values of Indonesia people have change. Obesity is the some point that not good for the health, but now the obesity child has become cute and can be famous, this case we can see that tatan can make a new mind set to the people in Indonesia which have the fat children like tatan will be interesting, but actually that obesity is not good for their health.

So we can conclude that tatan is the pop culture that change the people mind set about the fat children that not good for their health become something funny and interesting. In another thing we should see that tatan is the user of the new media that is Instagram that can make him famous, of course in this new media we can get a lot of benefits but do not forget that we also have a lot of  side effects of this new media.